Metimur: On Revolutionising Inclusion Strategy Through Measurable Diagnostics for Organisational Success.

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Written By admin

On January 29, 2025

In today’s business landscape, fostering an inclusive culture is not just a moral imperative but a strategic necessity. However, measuring inclusion effectively has long been a challenge for organisations. Often there is huge emphasis on the inputs and outputs of their interventions, but they rarely gain a comprehensive understanding of the impact that these initiatives are having on their organisations. Although the output from embedding an intervention may look positive, what is the impact it may be having in other areas of your business that you haven’t even considered?

Metimur stands out as a powerful solution for organisations seeking to professionalise their approach to measuring inclusion and impact. By providing accurate, data-driven insights, Metimur enables companies to move beyond surface-level diversity metrics and delve into the heart of what works, what needs to change, and the impact it’s having on an organisation’s employees and workplace operations. Our robust software empowers organisations to:

Conduct Comprehensive Inclusion Diagnostics: Metimur’s proven methodology examines key touchpoints within your organisation, offering a holistic view of your inclusion landscape and detailed analysis of the specific areas where your organisation can make improvements.
Benchmark and Track Progress: The platform calculates and ranks your organisation's inclusion efforts, providing valuable benchmarks, enabling you to track improvements over time, with a certification showing your commitment.
Receive Actionable Recommendations: Based on your organisations audit results, Metimur will provide a series of practical recommendations to optimise and embed inclusion initiatives. These recommendations will have been generated to equip your organisation with the roadmaps needed to see maximum impact for your organisation.
Receive Financial Impact Reports: Metimur provides detailed financial impact assessments, allowing your organisation to evaluate whether your EDI initiatives are delivering measurable value. Additionally, Metimur generates strategic roadmaps to optimise your budget allocation, ensuring your inclusion efforts drive maximum results and deliver meaningful improvements to your bottom line.
Predict Future Improvements: Utilising intelligent analytics, Metimur offers predictive insights to help organisations anticipate and plan for future inclusion enhancements.
Extend Impact to Supply Chain Partners: The tool’s capabilities extend beyond your immediate organisation, allowing you to optimise inclusion efforts across your affiliated supply chain partners. Through monitoring your supply chain, your organisation can ensure ethical practices, efficient operations and have an accredited benchmark needed to standout in a highly competitive marketplace.

What sets Metimur apart is its focus on measuring inclusion with impact, going beyond the traditional diversity metrics which often don’t depict the full story of what’s happening in organisations. While diversity can be easily measured, inclusion is a more nuanced, qualitative aspect of organisational culture. Metimur bridges this gap by providing a comprehensive assessment of employee sentiment and experiences related to inclusion.

In an era where inclusion is increasingly recognised as a key driver of innovation, productivity, and overall business success, Metimur emerges as an indispensable tool for forward-thinking organisations. Metimur enables companies to not only enhance their internal dynamics but also positions themselves as leaders in the evolving landscape of workplace inclusion.

With Metimur, organisations can move beyond guesswork and anecdotal evidence, embracing a data-driven approach that delivers tangible results and drives meaningful change

The Article

Let's be honest about what happens in most inclusion strategy meetings. Someone presents a slide about engagement scores. Someone else mentions that the values poster needs updating. A third person says, with commendable optimism, that they're 'making progress.' Then the CFO asks: 'What's this actually costing us, and what are we getting back?' Silence.

This is where Return on Inclusion® comes in. And it's why your finance director is going to love it almost as much as your Head of DEI.

So, What Is Return on Inclusion®?

Return on Inclusion® (RoI®) is the world's first methodology that measures the commercial and cultural impact of inclusion investment with genuine financial precision. It was created by Dawn Hurst, Co-Founder of EA Group, over 20 years of research and practice — and it won the PwC Innovation Award. It's not a survey. It's not a maturity framework. It's an audit that speaks the language of business.

The methodology assesses 150 data points across 20 organisational domains — covering everything from pay equity and leadership representation to staff retention, procurement diversity, and innovation metrics. The result is a monetised ROI figure: how much value your inclusion investment is generating, and how much it could generate if you got serious about it.

"The Global Mentoring Programme was by far one of the best growth journeys I've taken in my entire career."

— Gianfranco Bianco, Global Web Business Analyst, Sandvik Coromant

The Numbers That Make CFOs Pay Attention

Across clients including SSE, thyssenkrupp, Royal BAM Group, HSBC, and MUFG, the Return on Inclusion® methodology has delivered:

An average 19x return on every pound invested in inclusion
Current trajectory clients averaging £8-10 return per £1 spent
Clients on a focused strategy reaching £19+ per £1
Validated results across 35 countries and 4,000+ organisations

SSE discovered they had already returned £4.52 for every £1 invested — and that with a more strategic approach, they could reach £15 per £1. That's not sentiment. That's the language boards speak.

"The work points out explicitly that SSE has returned £4.52 for every £1 invested in inclusion initiatives. But we also learnt that by implementing a more strategic approach, we can aspire to returning £15 for every £1 invested. This is very compelling evidence for a value-focused organisation."

— John Stewart, Director of Human Resources, SSE plc

How Is Return on Inclusion® Different From Standard DEI Metrics?

Standard DEI metrics tell you what your workforce looks like. Return on Inclusion® tells you what it's worth. The difference matters because:

Headcount diversity metrics don't reveal whether your inclusion investment is generating commercial value
Engagement scores don't tell you whether inclusion is reducing attrition or increasing innovation
Maturity frameworks don't give you a monetised ROI to defend at board level

Return on Inclusion® does all three. It connects inclusion data to business performance, so you're not arguing from principle — you're arguing from evidence.

The Metimur Platform: Self-Service Return on Inclusion®

Historically, a Return on Inclusion® audit required EA Group's consultants and budgets starting at £50,000. Metimur changes that. The platform puts the same PwC award-winning methodology in your hands as a self-service audit tool. You run it yourself. You get the same rigorous 150-point assessment. You receive a board-ready report with your monetised ROI across three scenarios — starting from £5,000 per year.

"Return on Inclusion® gave us the clarity we needed to make meaningful change across all four of our divisional businesses and increase staff retention and colleague engagement."

— Shelley Caton, Director of Inclusion and Diversity, BAM UK & Ireland

Who Needs to Read This

CHROs and HR Directors who need board-level justification for inclusion spend
CFOs and Finance Directors being asked to sign off DEI budgets
Heads of DEI who are tired of being asked to prove their value in engagement score terms
CEOs navigating ESG reporting requirements that increasingly demand inclusion data

If any of those sound like you, you're in the right place. And if you want to see the numbers for your organisation specifically, the Metimur platform can produce them in days — not months.